‘White Lotus’ Boosts French Riviera Tourism with easyJet Deals

The popularity of the HBO series The White Lotus is significantly influencing holiday choices, particularly in France’s scenic Saint Tropez. As the show prepares to film its fourth season in this glamorous locale, travel data reveals that many holidaymakers are eager to chase the luxury lifestyle portrayed on screen. According to the Great British Holiday Audit conducted by travel experts at easyJet, as much as 28% of travellers are now selecting destinations based on their exposure in TV shows, books, or films, with the figure rising to over 50% among Gen Z and Millennial travellers.

Saint Tropez, known for its stunning beaches and vibrant nightlife, is set to feature prominently in the upcoming season. The 19th-century Château de La Messardière, a palace-hotel synonymous with luxury, will be a key location. This exquisite property boasts sweeping views of the Côte d’Azur, sprawling gardens, and an exclusive beach club, making it a prime destination for affluent visitors.

The allure of Saint Tropez combines sun-kissed beaches with an enviable social scene. Renowned spots like Club 55 and Pampelonne Beach attract a mix of celebrities and visitors seeking a taste of the high life. For those looking to experience this grandeur without overspending, easyJet is currently offering appealing holiday packages as part of its Big Orange Sale, allowing customers to save up to £500 on selected getaways. This offer is valid for new bookings made before 11 PM on March 3, 2026, providing an opportunity for many to indulge in a trip to the French Riviera.

If easyJet’s deals do not meet expectations, other options are available. Loveholidays is offering discounts of up to £600 on select trips, which include popular destinations along the coast such as Nice and Antibes. Additionally, On the Beach features a range of accommodations in Saint Tropez and nearby areas, with prices starting from £475 per person.

Among the accommodations, the Kube Hotel stands out as a luxury retreat set within a two-hectare landscaped park. This hotel features three swimming pools, a spa offering personalised treatments, and a restaurant with panoramic views of the Gulf of Saint Tropez. Guests have praised the hotel for its exceptional facilities and attentive staff. One visitor noted, “First class! Beautiful hotel, 3 awesome pools, spa treatments, very friendly and helpful staff.”

Another popular option is the Catalogne Hotel, which is just a five-minute walk from the beach. It offers a heated pool surrounded by palm trees and an authentic Mediterranean ambiance. With a commendable 4.4 out of 5 rating on Tripadvisor, this hotel has received positive feedback for its cleanliness and friendly service. However, some guests reported noise issues due to its roadside location.

For those seeking a more tranquil experience, the Mercure Brignoles Golf de Barbaroux and Spa is situated in the picturesque countryside near Brignoles. This four-star hotel features direct access to the 18-hole Golf de Barbaroux course, spacious rooms, and various on-site amenities including a spa and seasonal outdoor pool. While it is further from Saint Tropez’s beaches, guests appreciate the serene environment and attentive service.

All easyJet holiday packages include flights, hotel accommodations, and 23 kg of luggage per person, along with transfers for beach holidays. Bookers are reminded to use the code BIGSALE at checkout to take advantage of these discounts, making the dream of a luxurious getaway to the French Riviera more accessible than ever.