EE Offers iPhone 17 Pro at Record Low Price Amid January Sales

Apple’s latest smartphone, the iPhone 17 Pro, has seen significant price reductions in early January, with retailers vying for customer attention. EE has announced a deal for the iPhone 17 Pro at what it claims is the device’s “best ever price.” Customers can now secure the phone for £32.29 per month paired with EE’s 150GB Essentials tariff, which has dropped from £37 to £29 per month. This represents a total savings of £192 over a two-year period.

Under this plan, the overall monthly payment totals £61.29, with an upfront fee of £30. EE also offers substantial trade-in incentives, allowing customers to receive up to £480 when exchanging an old handset. For those looking for additional features, select tariffs include unlimited data and extras like free subscriptions to Apple TV or Apple Music for an additional £13 per month with the Unlimited All Rounder plan. However, potential customers should be aware of an annual price increase; the £29 airtime plan is set to rise to £31.50 in April 2026 and £34 in April 2027.

Sky’s Competitive Offer for iPhone 17 Pro

In response to EE’s promotional pricing, Sky Mobile has introduced its own offer for the iPhone 17 Pro. The device is available for £34 per month with a £12 upfront cost, although this plan comes with a more limited data allowance of just 100MB. Heavy data users may find this insufficient, leading many to consider Sky’s data options, which range from 1GB for £5 to unlimited for £22.

Both EE and Sky are providing deals on the 256GB model of the iPhone 17 Pro, which is available in three colour options: Cosmic Orange, Deep Blue, and Silver. For those preferring to buy the device outright, major retailers such as Amazon and Argos are offering the iPhone 17 Pro at a price of £1,099.

The iPhone 17 Pro is touted as Apple’s most powerful smartphone to date, featuring a 6.3-inch display, the A19 Pro chip, and a 48MP camera. In a review by David Snelling, Technology Editor at the Daily Express, the phone received a five-star rating. Snelling highlighted its impressive performance, stating, “The iPhone 17 Pro packs quite a punch. It finally looks different, gets improved processing, longer battery life and will keep cooler under pressure.”

He noted that the A19 Pro chip is approximately 50 percent faster than its predecessor, the A17 Pro, which was already known for its speed. Improved battery life also stands out as a key feature, with the device capable of lasting a full day and beyond under regular usage conditions.

Snelling further emphasized the enhancements in the camera system, which includes three 48MP lenses—main, telephoto, and ultra-wide. The device also boasts a ProMotion display with a 120Hz refresh rate and improved anti-reflection technology, enhancing outdoor visibility.

Despite the positive reception, Snelling did express concerns regarding the pricing, noting that the starting price of £1,099 is £300 higher than the iPhone 17. He suggested that customers might also consider the iPhone Air for a more compact option, although this model comes at a premium as well.

As the competition heats up between retailers, consumers can expect to see more attractive offers for the iPhone 17 Pro in the coming weeks, making this a prime time for smartphone upgrades.