Strata Launches International Expansion with Focus on Middle East

Strata, a brand experience agency within the Strata Group, has initiated its international expansion by establishing a foothold in the Middle East. To spearhead this effort, Senior Account Manager Gabriella Duranti-Hey has relocated to the region. Her primary responsibilities include exploring business development opportunities, engaging with existing and potential clients, and evaluating the prospects for a long-term operational presence.

The strategic move is part of a phased growth plan aimed at enhancing Strata’s international presence. Initially, the focus will be on building relationships with clients already active in the region, particularly in sectors such as pharmaceuticals, medical aesthetics, luxury, automotive, technology, and financial services. “This is an exciting opportunity to grow our footprint in a region that holds huge potential,” said Gabriella Duranti-Hey. “Many of our clients have asked when we’ll have a presence here. Being on the ground enables us to explore what’s possible and where Strata can add value.”

This initiative follows comprehensive desk research and the development of a detailed business plan in 2024. By placing a dedicated team member in the region, Strata is adopting a calculated approach to its international growth, informed by successful models within the industry.

Strategic Vision for Growth

CEO Cole Mulkerins characterized this venture as a crucial milestone for Strata. “Expanding into the Middle East is not just about geography; it’s about deepening client relationships, unlocking new markets, and positioning ourselves for long-term, sustainable growth,” he stated. “Having a trusted team member on the ground gives us the insight and agility to grow organically in a way that aligns with our values and our ambition. It’s an exciting evolution for the business and a natural next step.”

The Middle East is expected to serve as a strategic launchpad for future expansion efforts targeting regions such as Asia Pacific, North America, and Africa. This aligns with Strata’s long-term ambitions and broader objectives within the group. Further updates concerning Strata’s international plans are anticipated later this year.

This marked shift illustrates the agency’s commitment to enhancing its global footprint while maintaining the creativity and client service that have defined its reputation. As Strata embarks on this journey, the potential for growth in diverse markets presents an exciting opportunity for both the agency and its clients.