Scottish Football Boosts Economy with £820 Million Contribution

Scottish football generated over £820 million for the national economy during the 2023/24 season, according to a comprehensive report by the Fraser of Allander Institute. The study, commissioned by the Scottish Professional Football League (SPFL), the Scottish Women’s Premier League (SWPL), and the Scottish Football Association (SFA), highlights the sport’s significant financial impact when including fan spending.

The report reveals that the direct economic contribution of Scottish football, excluding spectator-related expenditures, amounts to £545 million. This figure supports approximately 9,245 full-time jobs, a number that rises to 14,315 when matchday spending is taken into account. Attendances at professional matches reached over 6.8 million during the season, underscoring the sport’s popularity.

Economic Impact and Sector Growth

The Fraser of Allander Institute’s findings detail the total turnover of the Scottish football sector as £426 million, comprising about 20% of the direct gross value added (GVA) generated by Scotland’s sports and recreation sector. The research considered not only the day-to-day economic activities of clubs but also fan spending at domestic league and cup matches, as well as costs associated with international fixtures like national team games and European competitions.

Neil Doncaster, group chief executive of the SPFL, emphasized the report’s findings, stating, “This new research underlines the hugely significant economic contribution of our clubs and fans right across the country.” The study also reveals growing economic importance of women’s football, particularly following the integration of the SWPL into the SPFL Group in the 2022/23 season.

Fiona McIntyre, managing director of the SWPL, noted the encouraging trend, saying, “It’s extremely encouraging to see independent research clearly demonstrating the positive economic impact of both the men’s and women’s game in Scotland.” Increased attendance, commercial investment, and visibility have contributed to this growth.

Social Impact and Future Prospects

The report reflects a substantial increase from a previous study conducted in 2020, which estimated that SPFL clubs and spectator spending contributed £444 million to Scotland’s GDP, supporting around 9,300 jobs. The SFA indicated that these economic benefits also aid in achieving broader social outcomes, particularly in disadvantaged communities.

Chief executive Ian Maxwell highlighted the role of football in driving social impact, stating, “From job creation to sustaining local and national businesses, football clubs and their supporters have a significant positive impact across Scotland.” Initiatives like the Extra Time programme, which provides essential services for children, illustrate the sport’s community engagement.

Scottish Sports Minister Maree Todd welcomed the findings, expressing a desire to further enhance football’s economic contribution. “Our national sport has a positive impact right across Scotland, and it’s very helpful to see how it also makes a major contribution to the Scottish economy,” she remarked.

As Scottish football anticipates increased international exposure, particularly with the men’s national team participating in the 2026 World Cup across the United States, Canada, and Mexico, the potential for additional economic benefits remains strong. Although the tournament will be held overseas, associated travel, broadcasting, and fan engagement are expected to enhance local economic activity.

Prof. Mairi Spowage, director of the Fraser of Allander Institute, clarified that the research’s intent was to provide evidence rather than advocate for football, stating, “Football supports substantial levels of economic activity and employment across the country.” This analysis aims to inform discussions about the role of professional football within Scotland’s economy, showcasing the sport’s far-reaching influence beyond the pitch.