Moray Launches Gift Card Contest to Boost Local Shopping Ahead of Christmas

Moray is introducing an exciting opportunity for shoppers to win gift cards as part of its new promotional initiative, the Great Gift Card Giveaway. Starting on **October 27, 2023**, local businesses will distribute cards that provide customers with a chance to win a share of **£500** in Moray Gift Cards. This campaign aims to encourage residents to support local businesses during the busy holiday season.

The giveaway will run until **November 9, 2023**, with participating businesses handing out special cards featuring a QR code. Scanning this code will lead customers to an online game where they can find out instantly if they have won a prize, including a top gift card valued at **£250** and ten additional cards worth **£25** each. Winners will have the option to choose between a physical gift card or the newly introduced digital version, which can be added to digital wallets for convenient payments at local establishments.

Louise Dunn from the Moray Gift Card expressed enthusiasm about the initiative, emphasizing its timing: “Christmas is on the horizon and who wouldn’t love to win a Moray Gift Card to get cracking on their shopping or even to treat themselves.” Dunn highlighted that participants can receive a card each day, providing a strong incentive for residents to explore and support Moray’s local businesses during the campaign.

This initiative is part of the broader Scotland Loves Local Gift Card program, which is supported by Scotland’s Towns Partnership and fintech company Miconex. Colin Munro, CEO of Miconex, noted the impact of the Moray Gift Card since its launch over four years ago. “It’s just over four years since the Moray Gift Card first launched with a mission to make local shopping easy and enjoyable,” he said.

To date, the Moray Gift Card has been accepted by **260 businesses** and has generated over **£160,000** in sales, showcasing its effectiveness in promoting local commerce. Munro further stated that the Great Gift Card Giveaway serves as a celebration of the program’s achievements and a reminder of the unique value it offers compared to generic gift cards, particularly in supporting local enterprises.

The Moray Gift Card initiative, introduced in **2021**, reflects a commitment to enhancing the shopping experience within the region. As the holiday season approaches, this campaign not only incentivizes shoppers but also strengthens community ties and boosts the local economy, making it a win-win for both customers and businesses alike.