Luxury Watch Brand Split Aims to Enhance Mental Wellness

The launch of a new luxury watch brand, Split, is making waves in the industry not just for its craftsmanship, but also for its innovative approach to mental health awareness. Founded by Ed Margulies, a seasoned expert in Swiss watchmaking, the brand emerged from a personal journey of healing and openness about mental health struggles.

From Tradition to Transformation

Typically, luxury watches are displayed with their hands set at the 10 past 10 position, a design choice meant to evoke a smiling face. However, Margulies sought to challenge this convention. After years of working in a high-pressure environment, he experienced a profound personal crisis following the birth of his children. “I had a big wobble after I had kids. Trauma inside me came flooding out. I was a wreck,” he shared.

Margulies’s struggles led him to a pivotal moment when he decided to be honest about his vulnerabilities. “I’m really open about my issues now. I never spoke to anyone about them before and hid behind my smile — I felt very alone,” he reflected. This newfound openness not only helped him but also inspired others to share their experiences. “One day an acquaintance asked me how I was, and I didn’t want to lie anymore. We went for a drink, and when I opened up, it gave him the opportunity to speak about how he was feeling too,” he explained.

Bridging Luxury and Wellness

With Split, Margulies aims to create a space where conversations about mental health are normalized within the luxury sector. The watches themselves are crafted with precision, reflecting the high standards associated with Swiss watchmaking. Yet, they carry a dual purpose: to be a reminder of the importance of mental well-being.

The brand’s mission resonates deeply in a world where mental health issues are increasingly recognized. By intertwining luxury with a message of openness and support, Split stands out in a competitive market. Margulies believes that luxury products can play a role in promoting positive conversations around mental health, transforming the way consumers engage with their purchases.

As Split prepares to launch its first collection, Margulies is hopeful about the impact it can have. He envisions a future where luxury watches serve not only as status symbols but also as catalysts for important discussions about emotional well-being. “If we can make people feel comfortable talking about their feelings, I think we’ve achieved something significant,” he stated.

With this bold approach, Split is not only redefining luxury but is also setting a precedent for the industry by prioritizing mental health. As the brand gains traction, it could inspire others in the luxury market to follow suit, creating a ripple effect that benefits society at large.