Sainsbury’s Shopper Discovers Simple Hack for Half-Price Steak

A shopper at Sainsbury’s recently shared an effective strategy to secure an Aberdeen Angus Sirloin steak for nearly half the original price. Originally priced at £20.54, the steak was purchased for just £10.51 after the shopper utilized a well-timed visit to the supermarket. This discovery highlights how savvy shopping techniques can lead to significant savings, especially during the current cost of living crisis.

Many consumers face challenges in finding bargains, but timing can make all the difference. The Sainsbury’s customer, sharing their experience on the UK Food forum on Reddit, noted the importance of shopping at specific times of the day. They referred to the strategy as “up the yellow stickers,” a term used to describe discounts on items nearing their expiration dates. The post quickly gained traction, receiving over 1,600 upvotes and more than 130 comments from fellow users.

Timing is Key for Discounts

Supermarkets often mark down items that are close to their use-by dates, with discounts typically occurring in the late afternoon or early evening. For instance, while Sainsbury’s and Tesco may apply price cuts in the evening, Asda tends to roll out markdowns during both morning and evening shifts. Shoppers looking for the best deals should remain flexible and visit their local stores at various times throughout the day.

The Reddit post featured a photograph of the discounted steak, showcasing the vibrant yellow sticker that indicated the price reduction. Many users expressed excitement over the find, with comments like, “I love a yellow sticker. Seeing them fills my heart with joy,” reflecting a shared enthusiasm for these discounts. Others praised the shopper’s skills in securing such a noteworthy deal, while a few suggested that visiting a local butcher could yield even better offers.

Smart Shopping Strategies

To capitalize on supermarket discounts, consider these strategies:

– **Shop During the Evening:** Most supermarkets implement their largest reductions a few hours before closing time. This is often the best opportunity to find significant markdowns.
– **Check Throughout the Day:** Some stores may apply discounts multiple times, so visiting at different times can help you discover additional price cuts.
– **Stay Flexible:** Having a shopping list can aid in taking advantage of reduced items, including fresh produce, meat, and baked goods.
– **Freeze Products:** If you come across a bargain on meat or fish, freezing these items allows you to enjoy them later, maximizing your savings.

As shoppers continue to navigate rising costs, techniques like these can help make grocery shopping more affordable. With a little planning and timing, consumers can significantly reduce their spending without sacrificing quality.