World
GES Launches Show Ready – The Edit, Elevating Sustainable Design
Global Experience Specialists (GES) has introduced a notable addition to its portfolio with the launch of **Show Ready – The Edit**, an innovative extension of its acclaimed Show Ready collection. This premium offering aims to cater to exhibitors seeking larger, more expressive designs while prioritizing sustainability. The Edit reimagines modular exhibiting by combining aesthetic sophistication with a commitment to circularity.
Building on the established success of its predecessor, GES has enhanced The Edit with a refined materials palette and increased creative flexibility. Exhibitors can now achieve a bespoke-level impact without the associated complications, costs, or waste typically found in custom builds. This approach aligns with GES’s philosophy of fostering growth and creativity through sustainable practices.
Penny Banks, GES Creative Director, emphasized the unique blend of creativity and responsibility that The Edit offers. “The Edit gives exhibitors a canvas where creativity, functionality and responsibility meet,” she stated. Each material used in the design process is thoughtfully chosen for its sustainable attributes, including bio-based, recycled, or repurposed components, creating a circular palette that embodies ethical design principles.
Transforming Modular Exhibiting
The Edit comprises four distinctive design concepts that allow for flexible foundations, enabling exhibitors to scale and adapt their spaces using curated materials and color guides. This flexibility ensures that each exhibitor can personalize their stand while benefiting from the efficiency of a modular system.
Banks further noted, “Exhibitors are under pressure to deliver spaces that are experiential, sustainable and memorable. With The Edit, we’ve done the thinking upfront, so our clients can focus on what matters most — their brand and their audience.”
Key benefits of the Show Ready – The Edit include:
– **Scalable creativity**: Four adaptable stand designs that can be adjusted to various sizes and layouts.
– **Sustainability built in**: Modular, reusable structures constructed from responsibly sourced and recycled materials.
– **Creative freedom**: Curated design and materials guides that allow for the expression of each brand’s unique personality.
– **Premium experience, simplified**: Elevated design without the complexity or expense typically associated with bespoke builds.
The Edit not only prioritizes re-use but also advances the integration of recycled and repurposed materials into each build. This encourages a culture of continuous reinvention rather than waste, reinforcing GES’s commitment to innovation that respects both people and the planet.
As the demand for sustainable solutions grows in the exhibition industry, GES’s Show Ready – The Edit stands as a significant step towards meeting these evolving needs, offering exhibitors a practical and environmentally conscious approach to design.
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