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Relationship Experts Introduce ‘Cinderella Rule’ to Boost Intimacy

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Struggling couples seeking to enhance intimacy may benefit from a new approach dubbed the “Cinderella rule.” This concept, inspired by the classic fairy tale, suggests that establishing a designated cut-off time for intimacy can help rekindle passion. The idea was highlighted by relationship expert and podcast host Alice Giddings during a recent episode of her show, Just Between Us.

The Cinderella rule proposes that couples should agree on a specific time by which intimacy will cease for the evening, creating a sense of urgency and anticipation. For instance, if a couple decides on a cut-off time of 10:30 PM, they can focus their efforts on intimacy leading up to that moment, enhancing the excitement of their connection. Giddings noted that this method can transform intimacy from a scheduled obligation into a more spontaneous and thrilling experience.

Giddings shared her own experience with a “pumpkin moment,” where she recognizes that after a certain time, it is time to wind down for the night. She explained, “This means my cut-off for intimacy starts at 10:10 PM latest.” By setting these parameters, couples can navigate busy schedules without feeling pressured or disappointed, allowing for a healthier approach to intimacy.

The idea gained traction following a listener’s query during the podcast. Mia, a business owner residing in Milan, Italy, expressed her challenges in maintaining intimacy while living with her boyfriend and two grandmothers. “I don’t have the time or mental ability. I work very long hours and struggle to switch from super sleepy to sexual,” she explained.

Giddings encouraged couples to send subtle signals to their partners before the cut-off time, such as playful comments or flirty texts, to build anticipation. This approach not only fosters connection but also helps set realistic expectations, reducing the likelihood of regrets the following day.

Research from Asda Online Doctor indicates that concerns surrounding body image and performance often contribute to intimacy struggles. Despite the common belief that spontaneous encounters are more satisfying, studies reveal no significant difference in satisfaction between planned and unplanned sexual activities. This finding is particularly relevant in the context of what many are calling a global “sex crisis,” with surveys reporting that over a quarter (27 percent) of people in the UK are experiencing a decline in their sexual activity.

According to a poll conducted by the Royal College of Occupational Therapists, adults typically engage in sexual activity only 46 times a year, averaging once every eight days. Alarmingly, one in ten individuals report having sex less than once a year. In contrast, research from the University of Manchester reveals that women who engage in sexual activity at least once a week report higher levels of relationship satisfaction. Specifically, 85 percent of women who had sex weekly described themselves as “sexually satisfied,” whereas only 17 percent of those who had sex less than once a month felt the same.

Dissatisfaction in the bedroom can have significant implications for relationships and overall health. Regular intimacy has been linked to numerous benefits, including improved heart health, reduced stress levels, and enhanced mental well-being. As couples explore innovative strategies to nurture their relationships, the Cinderella rule may offer a refreshing perspective on maintaining intimacy amidst the demands of daily life.

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Kids Eat Free at Beefeater and Brewers Fayre This Summer

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As the six-week summer holiday approaches in the UK, families can take advantage of an exciting offer from two well-known restaurant chains. Beefeater and Brewers Fayre have announced that children aged 16 and under can eat for free, making family outings more accessible and enjoyable.

This initiative will run from July 2023 until the end of the school holiday period. Each child can receive one complimentary meal for every adult meal purchased at participating locations. This promotion aims to alleviate some of the financial pressure that families often face during the summer months.

Affordable Family Dining Options

With the cost of living continuing to rise, many families are seeking budget-friendly activities. The offer from Beefeater and Brewers Fayre provides an excellent opportunity for parents to enjoy dining out without overspending.

The restaurants have curated menus specifically for this promotion, ensuring that children have a variety of meal options to choose from. Choices include popular dishes that cater to younger tastes, making it easier for parents to satisfy picky eaters.

Impact on Families

This move is expected to resonate well with families, as dining out can quickly become expensive. According to industry reports, family dining has seen a decline in recent years due to rising prices. By offering free meals for children, these restaurant chains are not only encouraging families to dine out more but also fostering a sense of community during the summer holiday.

Many parents appreciate the convenience of dining at establishments that offer a family-friendly experience. This promotion aligns with the increasing demand for affordable dining solutions and reflects a broader trend in the hospitality industry to cater to families.

As the summer holiday draws closer, families can plan outings with the reassurance that they can enjoy quality meals together without straining their budgets. The initiative by Beefeater and Brewers Fayre is likely to bring joy to many households looking to create lasting memories during the summer months.

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Kids Eat Free This Summer at Beefeater and Brewers Fayre

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Families looking for budget-friendly dining options this summer can take advantage of a new promotion from two popular restaurant chains. Starting in July 2023, Beefeater and Brewers Fayre will offer complimentary meals for children, making it easier for families to enjoy outings without straining their finances.

This initiative is timed with the six-week summer holiday in the United Kingdom, which typically sees an increase in family activities and dining out. The decision to provide free meals for children aims to alleviate some of the financial pressures parents often face during this period.

Details of the Promotion

Under this promotion, children aged 16 and under can eat for free from the children’s menu when accompanied by at least one paying adult. This offer is available all day, every day, throughout the summer holiday. Parents can select from a variety of dishes, ensuring that there are options to please even the pickiest eaters.

The initiative reflects a growing trend among restaurants to support families during the summer months. With rising costs affecting household budgets, offers like this can encourage families to dine out more frequently.

Impact on Families and the Dining Industry

The move by Beefeater and Brewers Fayre is expected to attract more families looking for affordable dining experiences. According to industry analysts, promotions that cater to families can significantly boost foot traffic in restaurants during the summer.

Many families value opportunities to spend quality time together outside the home, and dining out can be an essential part of that experience. With kids eating for free, parents may feel more inclined to explore local dining options rather than cooking at home, benefiting both the restaurants and families.

As the summer holiday approaches, promotions like this one may become increasingly vital for restaurants aiming to maintain customer engagement and drive sales. The initiative underscores the importance of adapting to consumer needs and preferences, especially during peak seasons.

In conclusion, the free kids’ meal offer from Beefeater and Brewers Fayre provides families with an enjoyable and economical way to celebrate the summer holiday together. With such initiatives, restaurants are not only enhancing the dining experience but also supporting families in creating lasting memories without financial strain.

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New Therapy Offers Hope for Cystic Fibrosis Patients in UK

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A new treatment for cystic fibrosis (CF) patients has received official approval in the United Kingdom, marking a significant advancement in the management of this challenging genetic condition. The National Institute for Health and Care Excellence (NICE) has approved the use of Alyftrek, a modulator therapy that targets the underlying cause of cystic fibrosis. This decision paves the way for hundreds of patients to access what health experts describe as a “life-changing” medication.

Alyftrek, also known as vanza triple, is designed for patients aged six and older who have the most common form of cystic fibrosis. It is expected to be an alternative to another treatment, Kaftrio, and has been developed to improve lung function and overall health outcomes for individuals living with CF.

Significant Approval for Rare Patient Populations

The approval of Alyftrek is particularly noteworthy as it also extends treatment options to patients with rare forms of cystic fibrosis who have not previously qualified for modulator therapies. According to NHS England, approximately 95 percent of cystic fibrosis patients in England will now be eligible for modulator therapy, a significant increase in access to vital treatments.

David Ramsden, chief executive of the Cystic Fibrosis Trust, expressed optimism about the announcement, stating, “Today’s announcements are another positive step in the journey to better treatments for everyone with cystic fibrosis – a lifelong, life-limiting condition without a cure.” This sentiment reflects the ongoing advocacy and efforts of the cystic fibrosis community, which has campaigned tirelessly for better treatment options.

Ludovic Fenaux, senior vice president at Vertex International, emphasized that this milestone represents a commitment to ongoing innovation aimed at enhancing the lives of individuals with cystic fibrosis.

Transformative Impact on Patients’ Lives

NHS officials have highlighted the potential of Alyftrek to significantly transform life expectancy and quality of life for patients. John Stewart, NHS England’s director for specialised commissioning, noted that the availability of a once-daily oral treatment can alleviate the burden of frequent hospital visits, allowing patients, especially children and young people, to live more freely.

Cystic fibrosis is a genetic disorder characterized by the accumulation of thick mucus in the lungs and digestive system, which leads to severe respiratory issues and chronic infections. The introduction of Alyftrek, alongside other modulator therapies, brings new hope to patients and families affected by this condition.

The Medicines and Healthcare products Regulatory Agency (MHRA) approved the triple combination medicine, which includes the active ingredients deutivacaftor, tezacaftor, and vanzacaftor, for use in the UK in March 2023. Clinical trials have shown that Alyftrek is as effective as Kaftrio in improving and maintaining lung function in individuals with cystic fibrosis.

As the NHS continues to embrace innovative treatments, the rollout of Alyftrek represents a significant advancement in cystic fibrosis care, providing patients with renewed hope for a better quality of life.

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Men Turn to Ozempic After Study Links Drug to Higher Testosterone

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A recent study has revealed that medications like Ozempic, primarily used for managing blood sugar levels and promoting weight loss, may also boost testosterone levels in men. Researchers from SSM Health St. Louis University Hospital observed that men undergoing treatment with GLP-1 medications, which include semaglutide (Ozempic) and tirzepatide (Mounjaro), experienced a remarkable average increase of 24 percent in testosterone levels after 18 months of therapy.

Testosterone is crucial for male sexual development, muscle mass, bone density, and overall health. Low testosterone levels are frequently seen in men with obesity or Type 2 diabetes, contributing to fatigue, decreased libido, and a lowered quality of life. The findings from this study suggest that GLP-1 medications may not only help with weight management but could also positively influence reproductive health in affected individuals.

Significant Findings on Hormone Levels

The study involved an analysis of medical records from 110 adult men diagnosed with obesity or Type 2 diabetes. All participants were treated with semaglutide (Ozempic or Wegovy), dulaglutide (Trulicity), or tirzepatide (Zepbound) for an average of 18 months. Notably, none of the men were receiving testosterone or any hormonal therapy during this period. The results indicated an average weight loss of 10 percent, alongside a significant rise in testosterone levels from 53 percent to 77 percent.

Dr. Shellsea Portillo Canales, the lead author of the study and an endocrinology fellow at SSM Health St. Louis University Hospital, emphasized that while weight loss from lifestyle changes or bariatric surgery is known to increase testosterone levels, the impact of anti-obesity medications on hormone levels has not been extensively studied. She stated, “Our study is among the first to provide compelling evidence that low testosterone can be reversed with the use of commonly prescribed anti-obesity medications.”

Implications for Men’s Health

The correlation between weight loss and increased testosterone can be attributed to the reduction of body fat, which often leads to improved insulin sensitivity and lower overall inflammation. Both of these factors are essential for enhancing testosterone production and preventing its conversion into estrogen, which is a female hormone.

Despite the promising results, the authors of the study noted that further research is necessary to establish a definitive link between GLP-1 medications and increased testosterone levels. Dr. Fatima Cody Stanford, an obesity medicine physician scientist at Massachusetts General Hospital, commented on the study’s implications, highlighting the intersection between metabolic health and hormonal balance. She remarked, “This dual benefit underscores the potential of these medications to enhance overall health outcomes, including reproductive health, in this population.”

Average testosterone levels in men typically range from 300 to 1,000 nanograms per deciliter, and they tend to decline gradually with age. By the age of 75, the average male testosterone level is approximately 65 percent of that seen in younger adults, according to Dr. Portillo Canales.

These findings were presented at the ENDO 2025 conference, organized by the Endocrine Society in San Francisco. As interest in the multifaceted benefits of GLP-1 medications grows, it is clear that they may play a significant role in addressing both obesity and hormonal health in men.

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