Netflix Expands Brazilian Presence with Pay-1 Deal and New Office

Netflix has announced a significant development in Brazil, revealing a pay-1 deal for the Oscar-nominated film The Secret Agent. This announcement was made by co-CEO Greg Peters during the inauguration of the company’s new and larger offices in São Paulo on January 27, 2026. The move marks a celebration of Netflix’s 15 years of operations in the country.

Peters highlighted the company’s commitment to supporting Brazilian cinema, stating, “We support Brazilian films in multiple ways because we want to be the best partners and stay flexible so local producers can decide the best way to bring their projects to life.” This partnership includes contributing to the production costs of The Secret Agent, a slow-burning thriller starring Wagner Moura, who is nominated for best actor, alongside the film’s nominations for best picture and international feature film.

Strategic Partnerships and Local Impact

In addition to the pay-1 deal, Netflix has also collaborated with several production companies on upcoming films. These include partnerships with Filmes de Plástico for a new project by Gabriel Martins, who directed Brazil’s submission for the 2023 Oscars. Other collaborations involve Barry Company and Biônica Filmes on Daniel Rezende’s film, which was one of 15 contenders representing Brazil at the Oscars this season. Additionally, Netflix has teamed up with Conspiração for Arthur Fontes’ comedy set for release in 2025, and with LighHouse for Marcelo Antunez’s romance slated for 2023.

Over the past three years, Netflix has engaged with more than 40 Brazilian production companies, creating over 12,000 jobs through films and series launched in 2025. This effort reflects the platform’s dedication to bolstering the local film industry and enhancing the global visibility of Brazilian content.

Growing Viewership and Future Productions

The global viewership of Netflix’s Brazilian titles saw a remarkable increase, rising by 60% from July to December 2025. This growth underscores the rising interest in Brazilian stories on a worldwide scale. The streaming service’s 2026 offerings will include the series FIFA Football World Cup: Brazil 1970, a limited series that chronicles the iconic football team, as well as a spin-off feature of a popular series.

Among the anticipated projects is a feature adaptation of Paulo Coelho’s 1987 novel, which promises to bring a beloved story to a broader audience. Netflix Brazil’s new office stands out as the only one in Latin America fully occupied by the company, further solidifying its commitment to the region.

As Netflix continues to expand its footprint in Brazil, the emphasis on local partnerships and productions signals a promising future for the country’s film industry, showcasing its rich talent on the global stage.