Science
Shoppers Eye Google Pixel 10 Over iPhone 17 with £430 Bundle Offer

In a surprising turn of events, many consumers are considering switching from the newly launched Apple iPhone 17 to Google’s latest offering, the Pixel 10 series. This shift is largely driven by a compelling promotion from Mobiles.co.uk, which includes a free tech bundle and a £20 gift card with the purchase of any model in the Pixel 10 lineup.
The deal applies to new or upgraded contracts for the Google Pixel 10, Pixel 10 Pro, and Pixel 10 XL. One of the standout offers is the standard Pixel 10’s ‘value bundle,’ which features free Pixel Buds Pro 2 and a Pixel Watch 3, valued at £428. This promotion is available with iD Mobile’s 100GB tariff priced at £29.99 per month and a £159 upfront payment. The plan includes unlimited calls and texts, as well as roaming across 50 destinations.
Customers who purchase the Google Pixel 10 from Mobiles.co.uk can claim the £20 digital gift card, which can be spent at major retailers such as Currys, Tesco, Just Eat, and Cineworld. However, interested shoppers should note that this offer is set to expire on September 30, 2023, and they will need to wait until November 17 for their purchase to be verified before claiming the gift card.
For those considering the Pixel 10 Pro, the same deal comes at a higher cost, priced at £37.99 per month with a £299 upfront payment. The larger Pixel 10 XL has an even steeper entry point at £42.99 per month and £159 upfront. Additionally, it’s important to highlight that iD Mobile has announced annual price increases, with the £29.99 tariff set to rise to £31.49 in April 2026 and £32.99 in April 2027.
For consumers seeking a more budget-friendly option, Sky Mobile offers the standard Pixel 10 for £23 per month with a £12 upfront fee. This plan, however, only includes a modest 100MB data allowance. Larger data packages are available at additional costs, such as 1GB for £1 or 60GB for £14. While this deal excludes free extras, Sky Mobile offers a £216 discount on the Pixel Watch 3 and six months of the Google One Premium 2TB plan at no extra charge.
For those preferring to purchase outright, Amazon lists the Pixel 10 at £799, accompanied by a free phone case. Meanwhile, Mobiles.co.uk has garnered a significant number of positive reviews on Trustpilot, with many customers praising their service. One satisfied buyer remarked, “Brilliantly easy process from start to finish, switched from Three to iD Mobile for much cheaper. Opted for the eSIM and the switchover was completed flawlessly. Will definitely use again when this contract is up.”
Despite the positive feedback, some customers have reported challenges, such as issues with transferring phone numbers from previous providers. Nonetheless, overall customer satisfaction appears high, with many noting timely shipping and simple setup processes.
As the market for smartphones continues to evolve, promotions like those offered by Mobiles.co.uk may influence consumer decisions and shift preferences away from established brands like Apple.
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