Shoppers Flock to Sainsbury’s for Must-Have Autumn Kilt

Shoppers are eagerly turning to Sainsbury’s to purchase a stylish autumn skirt that has been described as both “cool and versatile.” The supermarket’s fashion line, Tu Clothing, has garnered attention for its blend of affordability and contemporary design. This week, the Black Tailored Kilt, priced at £25, has become a standout item, appealing to fashion enthusiasts looking for a trendy addition to their wardrobes.

The Black Tailored Kilt is available in sizes eight to 24 and features traditional pleated detailing, designed for a tailored fit. Its maxi length and side buckle fastening make it suitable for various occasions, whether paired with boots or loafers. The Tu Clothing team highlights its smart design, aiming to capture the attention of shoppers seeking both style and functionality this season.

Fashion Stylist Endorses the Kilt

Tu Clothing stylist Chrissi has expressed her enthusiasm for the kilt, emphasizing its versatility. “It’s really, really versatile. You can wear it with a big chunky boot, just a T-shirt, some simple jewellery,” she stated, noting its edgy, 90s-inspired aesthetic. She further explained that the kilt can transition easily from day to night.

For a more polished look, Chrissi suggested pairing the kilt with a shirt for an office-friendly outfit. “Maybe add a big hoop or a big necklace to take it through to dinner. Every way, it’s good. It’s so versatile, I love it,” she added.

Shoppers have responded positively, with many taking to social media to share their excitement about the kilt. One customer remarked, “I love my new kilt. Super trendy and ideal for the new season. Good quality and a great price as well.” Another simply stated, “Wow! I have to have this statement skirt, it’s gorgeous!”

Supermarket Fashion Gaining Popularity

The growing interest in supermarket fashion is noteworthy, as many brands have successfully expanded their clothing lines. Sainsbury’s, alongside its competitors, is seeing increased sales in clothing, with 80 percent of its apparel sold at full price. This trend is evident in recent financial reports, with Tesco announcing a 0.7 percent increase in quarterly earnings linked to strong clothing sales.

Several factors contribute to the success of supermarket fashion. The affordability and quality of garments, with many being produced under initiatives like the Better Cotton Initiative, have resonated with consumers. Retailers maintain a focus on classic pieces that endure through changing trends, while their ability to purchase stock in bulk allows for quicker turnaround times and cost-effective pricing.

In addition to the kilt, Sainsbury’s has other attractive offerings, including a dress priced at £15 that has received five-star reviews for its flattering fit. This dress is noted for its resemblance to the much pricier Everett Linen Dress, which retails at £298, highlighting the savings customers can achieve by choosing supermarket options.

As fashion enthusiasts continue to embrace these affordable trends, it is clear that supermarket clothing lines like Tu Clothing are reshaping the landscape of high street fashion, demonstrating that style and budget can go hand in hand.