97% of Shoppers Struggle with Foundation Matching; AI Offers Solution

A recent study reveals that 97% of foundation users have purchased products that do not perfectly match their skin tones. This finding highlights a significant issue in the beauty industry, where many consumers rely on a limited range of shades, often resulting in unsatisfactory matches. To address this problem, beauty brand DCYPHER has introduced an innovative solution that leverages artificial intelligence for personalized foundation creation.

DCYPHER’s new product, My Custom Foundation, allows customers to achieve a tailored shade that complements their unique skin tone. The process is straightforward; shoppers have their faces scanned and choose from various coverage options, including ultra sheer, sheer, medium, and full. Additionally, they can select finishes such as matte, natural, or radiant, while specifying their skin type as either oily or dry.

The foundation itself is made to order, incorporating hydrating ingredients like hyaluronic acid and natural extracts, aimed at reducing waste. Priced at £39, this technology not only personalizes the cosmetic experience but also contributes to sustainability efforts. Customers can currently enjoy a 15% discount by using the code REACH15, applicable to the Complexion Starter Kit, which includes both the My Custom Foundation and My Custom Concealer.

Consumer Reactions and Market Competitors

Feedback from users of DCYPHER’s foundation has been overwhelmingly positive. One customer praised the product, stating, “This foundation match is so perfect and the foundation itself goes on so well. It’s like a second skin not too heavy not too light just perfect.” Another user expressed satisfaction with their third repeat order, highlighting the relief of finding a color match tailored specifically to their skin.

Despite the enthusiastic responses, some customers have reported minor concerns. One noted initial uncertainty about the shade match but later realized it was effective. Another user mentioned the need for a slightly darker shade, demonstrating the ongoing challenges that can accompany personalized beauty products.

While DCYPHER is pioneering the AI-driven foundation space, other brands are also exploring technology to assist customers. For instance, No7 employs AI tools to help shoppers find their ideal shade, such as the No7 Stay Perfect Foundation SPF30, priced at £13.56. Similarly, Urban Decay offers a comparable service with a database that includes 22,000 skin tones, further enabling customers to identify suitable products like the Urban Decay Face Bond Foundation for £29.20.

Commitment to Quality and Sustainability

DCYPHER emphasizes its commitment to ethical production, with all products being vegan, cruelty-free, and free from fragrances and parabens. The formulations are designed to be non-comedogenic, minimizing the risk of clogged pores and breakouts, which is particularly appealing to consumers with sensitive skin or conditions like rosacea.

As the beauty industry continues to innovate, the integration of AI technology presents a promising avenue for enhancing customer satisfaction and personalizing the shopping experience. With brands like DCYPHER leading the charge, consumers may soon find it easier than ever to discover their perfect foundation match.

DCYPHER products are available for purchase on their official website, providing an accessible platform for beauty enthusiasts eager to embrace this advanced technology.