Edinburgh’s Royal Mile Silver Opens First Store After 30 Years

After more than three decades of operating from market stalls, Royal Mile Silver has opened its first physical store in Edinburgh. The shop, located on Jeffrey Street in the Old Town, represents a significant milestone for owner Chandra Mather, who began trading at the city’s Fringe and Christmas markets in 1993.

Known for designing and sourcing high-quality jewellery inspired by her global travels, Mather has cultivated a loyal customer base among both locals and tourists. Her stall on Rose Street became a notable fixture in the New Town, drawing attention for its unique offerings.

A Vision Realized

The opening of the new store is the culmination of Mather’s dedication to bringing exquisite jewellery to the streets of Edinburgh. Positioned just off the Royal Mile, the shop joins a vibrant community of independent traders and cafes, enhancing the local retail landscape.

Mather expressed her hopes for fellow entrepreneurs, encouraging them to remain steadfast in their pursuits. “If you’ve got a dream, no matter how long it takes or how small it starts – don’t give up on it,” she stated. “This shop is proof that perseverance, passion, and a little help from your community can get you there.”

Expanding Offerings and Community Focus

In addition to showcasing her jewellery, the new store offers a range of services including permanent jewellery and engraving. This expansion allows Royal Mile Silver to enhance the personalisation of its products, catering to a growing demand for unique items.

Among the most popular products are alternative engagement and wedding Tungsten bands, with Mather’s team providing personal consultations and ring fitting services. The focus on customer experience underscores the store’s commitment to quality and individual attention.

As a small business owner, Mather takes pride in her role as an employer and mentor for the next generation. She aims to share her knowledge of the industry and provide insights on how to grow both retail and online businesses. Royal Mile Silver will continue to uphold its philosophy of trading directly with makers, ensuring they receive fair compensation for their craftsmanship.

The new store is located at 11 Jeffrey St, Edinburgh EH1 1DR, and is set to become a destination for those seeking high-quality jewellery and unique gifts. With her vision now realized, Chandra Mather stands as a testament to the power of dreams and community support in the entrepreneurial journey.