Health
Relationship Expert Reveals ‘Cinderella Rule’ to Boost Intimacy

A new strategy called the “Cinderella rule” is gaining attention as a way to enhance intimacy for couples facing challenges in their sexual relationships. This concept, inspired by the classic fairy tale, suggests that couples establish a cut-off time for sexual activity, allowing them to focus on creating excitement and anticipation around intimacy.
The idea is to set a specific time, such as 10:30 PM, beyond which sexual activity is off the table. Relationship expert and podcast host Alice Giddings shared her own experience, noting that her “pumpkin moment” occurs right before this cut-off. She explained that by having a designated window for intimacy, couples can avoid the pressure of making sex feel like an obligation or a chore.
Giddings emphasized that this approach fosters an atmosphere of anticipation, which can enhance desire. She suggests that couples can drop hints to signal the possibility of intimacy before the cut-off time, whether through playful comments or suggestive messages. By setting expectations, partners can mitigate the risk of disappointment or fatigue the following day.
The concept emerged during a discussion on Giddings’s podcast, “Just Between Us,” where a listener named Mia from Milan shared her struggles with finding time for intimacy while living with her boyfriend and two grandmothers. Mia expressed that the demands of her family and her long working hours left her feeling too drained for a sexual connection.
She responded positively to the idea of scheduling time for intimacy, noting that it could help shift her mindset and create moments for connection amidst her busy life. “Remembering to find these moments of connection in the mundane… would make it so much easier to switch your mindset and mood,” Mia remarked.
Research supports the notion that both spontaneous and planned sexual encounters can yield similar satisfaction levels. A study conducted by the Royal College of Occupational Therapists indicated that adults, on average, engage in sexual activity approximately 46 times a year, equating to roughly once every eight days. Alarmingly, a survey revealed that over a quarter of Britons reported having less sex than they did previously, with one in six admitting to not engaging in sexual activity at all for an entire year.
Further findings from the University of Manchester highlighted that women who engage in sex at least once a week reported higher relationship satisfaction, with 85 percent expressing contentment. In contrast, only 17 percent of women who had sexual encounters less than once a month felt similarly fulfilled.
The implications of decreased intimacy extend beyond relationship satisfaction. Regular sexual activity has been linked to various health benefits, including improved heart health and reduced stress levels. As couples navigate the complexities of modern life, experts suggest that incorporating strategies like the Cinderella rule may be a practical solution to rekindle intimacy and enhance overall well-being.
By prioritizing moments of connection and setting boundaries, couples can cultivate a more satisfying and fulfilling sexual relationship, ultimately leading to happier and healthier partnerships.
Health
New AI Model Revolutionizes IVF with Enhanced Embryo Selection

A groundbreaking artificial intelligence tool, the Foundational IVF Model for Imaging (FEMI), has been developed to significantly enhance embryo assessment in in vitro fertilization (IVF). Trained on an extensive dataset of approximately 18 million time-lapse images, FEMI aims to improve the accuracy of embryo selection, offering a non-invasive alternative that could revolutionize traditional IVF testing methods.
Advancements in Embryo Assessment
A study published in Nature Communications assessed the performance of FEMI across multiple clinical tasks such as ploidy prediction, blastulation time prediction, and blastocyst quality scoring. The study highlights the pressing need for more efficient and standardized methods to evaluate embryos, as traditional approaches often suffer from high costs, a lack of uniformity, and inconsistent regulations regarding preimplantation genetic testing for aneuploidy (PGT-A). These limitations can adversely affect IVF success rates, leading to emotional and financial stress for patients.
FEMI’s introduction is particularly timely, as it offers a solution to these challenges. By leveraging artificial intelligence, the model enhances the prediction of embryo morphology and ploidy status, which are critical for successful IVF outcomes. Previous models, like the Blastocyst Evaluation Learning Algorithm (BELA), have shown promise but often rely on embryologist input, limiting their efficacy. In contrast, FEMI employs a self-supervised learning approach using Vision Transformer masked autoencoders (ViT MAE), allowing it to independently analyze and learn from extensive datasets.
Training and Performance Metrics
The FEMI model utilized a diverse training dataset of time-lapse images captured from multiple IVF clinics. Images were collected after 85 hours post-insemination and were tightly cropped around the embryos to enhance feature learning. The dataset was divided into an 80% training and 20% validation split, treating each image as an independent sample.
In evaluating FEMI’s capabilities, the study compared its performance against several benchmark models, including MoViNet, VGG16, and EfficientNet V2. The findings indicated that FEMI significantly outperformed these models, particularly in predicting ploidy under conditions of low embryo quality. Notably, it achieved superior results in overall blastocyst scoring and inner cell mass scoring across various datasets, demonstrating its reliability in embryo assessment.
FEMI also excels in accurately predicting blastulation time, a key factor for embryologists in assessing embryo quality. By classifying embryo stages as a regression task, FEMI achieved a top-1 accuracy of 60.31%, comparable to Embryovision’s 60.58%, illustrating its potential to refine developmental monitoring processes in IVF.
Despite the promising results, the authors of the study acknowledge some limitations. The segmentation and stage prediction tasks were trained and tested on the same datasets, which could affect generalizability. Additionally, the ploidy prediction excluded mosaic embryos and relied on data collected up to 112 hours post-insemination, which may overlook viable embryos that develop later.
Looking ahead, the design of FEMI as a foundational model suggests that it can be fine-tuned and adapted for broader clinical applications. The authors propose its use as a backbone for future prediction tasks, such as implantation or live birth, contingent upon access to relevant datasets.
The study positions FEMI as a significant advancement in standardizing embryo assessment in IVF. By employing self-supervised learning on a vast and diverse dataset, it demonstrates the potential to outperform traditional models and improve overall IVF success rates. With further validation and clinical trials, FEMI could emerge as a vital decision-support tool in reproductive medicine, providing hope for many individuals seeking fertility solutions.
Health
Kids Eat Free at Beefeater and Brewers Fayre This Summer

As the six-week summer holiday approaches in the UK, families can take advantage of an exciting offer from two well-known restaurant chains. Beefeater and Brewers Fayre have announced that children aged 16 and under can eat for free, making family outings more accessible and enjoyable.
This initiative will run from July 2023 until the end of the school holiday period. Each child can receive one complimentary meal for every adult meal purchased at participating locations. This promotion aims to alleviate some of the financial pressure that families often face during the summer months.
Affordable Family Dining Options
With the cost of living continuing to rise, many families are seeking budget-friendly activities. The offer from Beefeater and Brewers Fayre provides an excellent opportunity for parents to enjoy dining out without overspending.
The restaurants have curated menus specifically for this promotion, ensuring that children have a variety of meal options to choose from. Choices include popular dishes that cater to younger tastes, making it easier for parents to satisfy picky eaters.
Impact on Families
This move is expected to resonate well with families, as dining out can quickly become expensive. According to industry reports, family dining has seen a decline in recent years due to rising prices. By offering free meals for children, these restaurant chains are not only encouraging families to dine out more but also fostering a sense of community during the summer holiday.
Many parents appreciate the convenience of dining at establishments that offer a family-friendly experience. This promotion aligns with the increasing demand for affordable dining solutions and reflects a broader trend in the hospitality industry to cater to families.
As the summer holiday draws closer, families can plan outings with the reassurance that they can enjoy quality meals together without straining their budgets. The initiative by Beefeater and Brewers Fayre is likely to bring joy to many households looking to create lasting memories during the summer months.
Health
Kids Eat Free This Summer at Beefeater and Brewers Fayre

Families looking for budget-friendly dining options this summer can take advantage of a new promotion from two popular restaurant chains. Starting in July 2023, Beefeater and Brewers Fayre will offer complimentary meals for children, making it easier for families to enjoy outings without straining their finances.
This initiative is timed with the six-week summer holiday in the United Kingdom, which typically sees an increase in family activities and dining out. The decision to provide free meals for children aims to alleviate some of the financial pressures parents often face during this period.
Details of the Promotion
Under this promotion, children aged 16 and under can eat for free from the children’s menu when accompanied by at least one paying adult. This offer is available all day, every day, throughout the summer holiday. Parents can select from a variety of dishes, ensuring that there are options to please even the pickiest eaters.
The initiative reflects a growing trend among restaurants to support families during the summer months. With rising costs affecting household budgets, offers like this can encourage families to dine out more frequently.
Impact on Families and the Dining Industry
The move by Beefeater and Brewers Fayre is expected to attract more families looking for affordable dining experiences. According to industry analysts, promotions that cater to families can significantly boost foot traffic in restaurants during the summer.
Many families value opportunities to spend quality time together outside the home, and dining out can be an essential part of that experience. With kids eating for free, parents may feel more inclined to explore local dining options rather than cooking at home, benefiting both the restaurants and families.
As the summer holiday approaches, promotions like this one may become increasingly vital for restaurants aiming to maintain customer engagement and drive sales. The initiative underscores the importance of adapting to consumer needs and preferences, especially during peak seasons.
In conclusion, the free kids’ meal offer from Beefeater and Brewers Fayre provides families with an enjoyable and economical way to celebrate the summer holiday together. With such initiatives, restaurants are not only enhancing the dining experience but also supporting families in creating lasting memories without financial strain.
Health
New Therapy Offers Hope for Cystic Fibrosis Patients in UK

A new treatment for cystic fibrosis (CF) patients has received official approval in the United Kingdom, marking a significant advancement in the management of this challenging genetic condition. The National Institute for Health and Care Excellence (NICE) has approved the use of Alyftrek, a modulator therapy that targets the underlying cause of cystic fibrosis. This decision paves the way for hundreds of patients to access what health experts describe as a “life-changing” medication.
Alyftrek, also known as vanza triple, is designed for patients aged six and older who have the most common form of cystic fibrosis. It is expected to be an alternative to another treatment, Kaftrio, and has been developed to improve lung function and overall health outcomes for individuals living with CF.
Significant Approval for Rare Patient Populations
The approval of Alyftrek is particularly noteworthy as it also extends treatment options to patients with rare forms of cystic fibrosis who have not previously qualified for modulator therapies. According to NHS England, approximately 95 percent of cystic fibrosis patients in England will now be eligible for modulator therapy, a significant increase in access to vital treatments.
David Ramsden, chief executive of the Cystic Fibrosis Trust, expressed optimism about the announcement, stating, “Today’s announcements are another positive step in the journey to better treatments for everyone with cystic fibrosis – a lifelong, life-limiting condition without a cure.” This sentiment reflects the ongoing advocacy and efforts of the cystic fibrosis community, which has campaigned tirelessly for better treatment options.
Ludovic Fenaux, senior vice president at Vertex International, emphasized that this milestone represents a commitment to ongoing innovation aimed at enhancing the lives of individuals with cystic fibrosis.
Transformative Impact on Patients’ Lives
NHS officials have highlighted the potential of Alyftrek to significantly transform life expectancy and quality of life for patients. John Stewart, NHS England’s director for specialised commissioning, noted that the availability of a once-daily oral treatment can alleviate the burden of frequent hospital visits, allowing patients, especially children and young people, to live more freely.
Cystic fibrosis is a genetic disorder characterized by the accumulation of thick mucus in the lungs and digestive system, which leads to severe respiratory issues and chronic infections. The introduction of Alyftrek, alongside other modulator therapies, brings new hope to patients and families affected by this condition.
The Medicines and Healthcare products Regulatory Agency (MHRA) approved the triple combination medicine, which includes the active ingredients deutivacaftor, tezacaftor, and vanzacaftor, for use in the UK in March 2023. Clinical trials have shown that Alyftrek is as effective as Kaftrio in improving and maintaining lung function in individuals with cystic fibrosis.
As the NHS continues to embrace innovative treatments, the rollout of Alyftrek represents a significant advancement in cystic fibrosis care, providing patients with renewed hope for a better quality of life.
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