World
Luxury Kids’ Clubs Redefine Family Travel Experiences

Parents seeking enriching experiences for their children during family vacations are increasingly turning to luxury kids’ clubs, which offer a range of innovative activities. This summer, an eight-year-old boy will engage in workshops at the kids’ club of the Andronis Arcadia resort in Santorini, Greece, where he will learn to animate a robot arm. Meanwhile, his parent will relax with a tropical negroni at a beach bar along the Aegean coast.
The ARCADemy, as the kids’ club is called, provides a variety of educational experiences. It features Lego Education robotics workshops, “yoga for the young,” and “mini spa experiences” designed specifically for children. The program also includes expert-led excursions that explore both the culture and nature of the picturesque island. This focus on STEAM (Science, Technology, Engineering, Arts, and Mathematics) aims to foster innovation, creativity, and the development of soft skills among young participants.
The evolution of kids’ clubs reflects broader changes in family travel and the expectations placed on children. In the past, experiences were simpler. The author recalls being sent to a kids’ club in Costa Daurada, Spain, during the 1980s. That experience involved collecting shells of dead snails under the midday sun and dealing with a sibling’s sugar crash from too many sugary drinks.
The contrast between these two eras is striking. Today’s children are often immersed in high-tech learning environments, while past generations enjoyed more rudimentary activities. The modern approach not only entertains but also educates, with clubs like the ARCADemy emphasizing a structured curriculum that aligns with contemporary educational philosophies.
Parents express mixed feelings about these offerings. While many appreciate the opportunity for their children to engage in meaningful activities, some worry that such experiences contribute to a sense of entitlement among young travelers. The luxurious amenities and extensive programming may set unrealistic expectations for future travel, making it challenging for families to find satisfaction in more modest vacation settings.
As family travel continues to evolve, the role of kids’ clubs will likely expand. They serve as a microcosm of changing societal values, where the emphasis on education and personal development is increasingly important. Programs that combine play with learning may not only enrich children’s vacation experiences but also influence their long-term outlook on travel and leisure.
In summary, luxury kids’ clubs like the ARCADemy are redefining what it means to travel as a family. They provide children with opportunities for growth and development while giving parents a chance to unwind. As this trend grows, it raises questions about how the next generation of travelers will approach leisure and education in their own lives.
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