Mighty Shield Insurance CEO Champions Ethical Training for Agents

Mighty Shield Insurance is redefining the role of ethics in agent training, according to its CEO and Founder, Lorena Granadillo de Fernandez. As trust in the U.S. healthcare system has significantly declined—falling from 71.5% in April 2020 to 40.1% in January 2024, according to a recent Gallup poll—Granadillo de Fernandez believes her company can help restore confidence by prioritizing client needs over profits.

Founded in 2019, Mighty Shield Insurance has rapidly built a reputation for integrity and excellence. The company, which operates nationally, has expanded its network to over 80 licensed agents and serves more than 8,000 clients across nearly all U.S. states. Granadillo de Fernandez emphasizes that ethics form the core of the company’s culture.

“We ensure that our agents prioritize proper client assessment and compliance over profit through a structured system of education, supervision, and accountability,” she stated. The onboarding process at Mighty Shield sets a clear expectation: clients’ long-term well-being must always come first, surpassing sales targets and commissions.

Continuous monitoring and transparency reporting are integral to maintaining these standards. If any inconsistencies or unethical actions are detected, agents undergo corrective coaching, retraining, or, if necessary, disciplinary action. This rigorous approach ensures that the principles of integrity are upheld at every level of the organization.

Mentorship and Leadership in Ethical Practices

Granadillo de Fernandez highlights the importance of mentorship within the company. Senior agents and team leaders are trained to model ethical behavior, ensuring that every transaction reflects honesty, respect, and the best interests of clients. “Integrity sells better than pressure,” she remarked, underlining her belief that responsible education fosters trust and builds sustainable relationships.

Mighty Shield Insurance’s commitment to education extends beyond initial training. Granadillo de Fernandez aims to cultivate professionals who recognize the social and moral implications of their work. By making health insurance more accessible and transparent, she believes her approach can bridge the gap between agents, clients, and healthcare institutions.

The effectiveness of Mighty Shield Insurance’s strategy is evident in its accolades. The company has received the CMS Circle of Champions Award consecutively since 2022 for outstanding performance in Affordable Care Act (ACA) enrollments and a dedication to consumer education. This recognition underscores the impact of their ethical training initiatives.

Granadillo de Fernandez also supports agents in establishing and developing their own sub-agencies, promoting entrepreneurship and leadership within the insurance sector. “The hiring process goes far beyond evaluating licenses and production history; we look for character, integrity, and a genuine desire to serve,” she explained. This approach ensures that new hires align with the company’s core values.

The screening process includes in-depth interviews that assess candidates’ judgment, empathy, and compliance awareness. Granadillo de Fernandez notes that candidates eager to learn and adapt tend to respect the system the most, suggesting that ongoing education is a strong indicator of long-term ethical behavior.

Inspiring a New Generation of Leaders

In a sector often criticized for short-term gains and misaligned values, Granadillo de Fernandez’s leadership stands out. She asserts that true growth emerges from structure, not shortcuts, and that sustainability coupled with integrity is the essence of success. Her vision extends beyond personal achievement; she aims to cultivate a new generation of leaders in the insurance industry.

“I believe that leadership must create leaders,” she stated. “My goal is not to have followers, but to empower new leaders who can continue spreading the values of ethics, education, and family commitment across the healthcare and insurance industry.”

As the U.S. healthcare landscape grapples with declining trust, Granadillo de Fernandez’s model offers a hopeful alternative. By prioritizing ethical training, Mighty Shield Insurance demonstrates a commitment to putting clients first while seeking to change the perception of the health system.

The comprehensive training programs provided by Mighty Shield are frequently updated to align with current regulations and guidelines, ensuring agents are well-equipped to serve their clients. “I lead through example, education, and empathy,” she emphasized, adding that effective leadership is about influence, consistency, and responsibility.

Granadillo de Fernandez’s commitment to ethical practices not only positions Mighty Shield Insurance as a leader in the industry but also serves as a beacon of hope for restoring trust in healthcare. Through knowledge, responsibility, and leadership, the company is working to reshape the industry for the better.