Business
Historic Las Vegas Motel Auctioned at Reduced Price Amid Decline
A Las Vegas Strip motel, the Diamond Inn, has been listed for auction at a significantly reduced price of $10 million, down from a previous starting bid of $12.5 million. This auction, set to conclude on October 16, 2025, comes two years after the motel closed due to numerous alleged building-code violations, raising further concerns about the future of Las Vegas as a tourist destination.
Originally constructed in 1940, the Diamond Inn, previously known as the Desert Isle Motel, is one of the oldest establishments on the Strip. The motel’s closure in the fall of 2023 followed a series of inspections by the Clark County Building Department, which deemed the property “dangerous” due to structural disintegration and multiple code infractions. The motel, famous for its large pink elephant mascot, has become a symbol of the challenges facing the Las Vegas hospitality industry.
In a statement, J.P. King, the auctioneer for the property, expressed enthusiasm about marketing such an iconic site. “The Diamond Inn’s strategic location makes this offering truly undeniable,” he stated. The property is described as having potential for redevelopment, possibly transforming into a high-rise or entertainment venue.
The Diamond Inn’s sale is seen as part of a broader trend affecting Las Vegas. Tourism has declined sharply, with Vegas tourism down 11 percent as of August 2025, according to the Las Vegas Convention and Visitors Authority. Overall visits to the city decreased by more than 6 percent during the same period. As affordability increasingly influences travel decisions, many are left wondering about the future of the once-thriving entertainment hub.
Local sentiment reflects growing concern and nostalgia regarding the fate of the Diamond Inn and its pink elephant. “How can we save the pink elephant? Any ideas?” one social media user lamented, highlighting the emotional connection many have with the site’s history.
The auction represents a critical moment not just for the Diamond Inn, but for the Las Vegas Strip as a whole. Longtime owner Sam Aldabbagh has held onto the property even as newer, taller hotels and casinos dominate the skyline. The declining tourism figures suggest that the challenges are far from over for Las Vegas, as both businesses and residents grapple with the implications of a changing landscape.
As the auction approaches, many will be watching closely to see if the Diamond Inn can find a new owner willing to invest in its redevelopment and potentially revive its iconic status.
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