Pilates Under Scrutiny: Is It Becoming an Exclusive Trend?

The rising popularity of Pilates has sparked debate over its accessibility, with many questioning whether the practice is becoming elitist. As the cost of classes continues to climb, some instructors and practitioners argue that the essence of Pilates, once rooted in rehabilitation and inclusivity, is being overshadowed by a glitzy, exclusive image.

A recent personal experience underscores this concern. After discovering free Tower Pilates sessions at a local studio, the appeal quickly diminished upon realizing that each class would cost £35. Committing to three sessions a week would total over £400 monthly, an unsustainable figure for many, especially in a city like London where rent consumes a significant portion of salaries.

Pilates has historically been a method designed for all bodies, but its transformation into a luxury fitness trend raises critical questions about its future. “It’s becoming slightly toxic and highly exclusive,” says Sabrina Kelly, a Pilates instructor at MoreYoga. She highlights how social media promotes an image of Pilates that tends to favor the slim, young, and affluent, thereby excluding a broader demographic.

While instructors acknowledge that class prices reflect underlying costs, such as training and studio rent, the financial barrier to entry cannot be ignored. Claire Pestaille, Reformer Manager at HOME Wellness, notes that her own training involved investments of £1,700 for Reformer training and £4,700 for comprehensive classical training. As studio overheads rise, so too do class prices, making Pilates less accessible for many.

A YouGov poll conducted in December 2022 reveals that 10% of UK adults have canceled or are considering canceling gym memberships due to the rising cost of living. This trend suggests that pricing is a significant barrier to participation, with a study indicating that a mere 10% reduction in exercise costs could encourage approximately 14% of non-members to join structured fitness programs.

Understanding the Elitism Debate

Opinions among Pilates instructors about the exclusivity of the practice vary widely. Some, like Luke Meessmann, founder of Absolute Studios, argue that while premium pricing exists, there are numerous options available at different price points, especially with the rise of fitness apps and gym chains offering Pilates.

Conversely, others believe that the elitist label is warranted. “London thrives on shiny objects,” Kelly observes, pointing out that the celebrity-driven boom in Pilates has led to a focus on expensive equipment and studios, which naturally attracts wealthier clientele.

The systemic issues surrounding instructor training costs and studio rents contribute to the steep prices, according to Pestaille. Yet, not all instructors view high prices as inherently negative. Claire Mills, founder of Core LDN, asserts that specialized knowledge, such as physiotherapy-based classes, justifies higher fees. “Our prices reflect the quality of our classes and instructors,” she explains.

Despite the disparities in opinion, a common thread remains: the perception that Pilates may not be for everyone is troubling. This perception is especially significant in an industry already grappling with narrow ideals regarding who belongs on the mat.

Reassessing the ‘Pilates Body’

Beyond the financial implications, the image projected by Pilates culture presents another challenge. With over 38 million views on TikTok under the hashtag #PilatesBody, the prevailing visual narrative often showcases elite, ballerina-like physiques in high-end activewear.

Kelly, who has worked in the industry for over a decade, admits, “Even I don’t fit the stereotype.” If seasoned instructors feel excluded, it raises concerns about the message sent to newcomers. The experts all agree that the notion of a “Pilates body” is problematic. “In my opinion, a Pilates body is simply a body,” argues Pestaille, emphasizing that the focus should be on how the body moves and feels rather than its appearance.

Instructors like Sadie Straw advocate for a more inclusive interpretation of the term: “The real Pilates body is simply one that feels balanced and resilient.” Mills reiterates that a “Pilates body” should not be about aesthetics but rather about strength, flexibility, and positive self-image.

Research indicates that fitness imagery tends to exclude larger bodies, older women, and women of color, heightening the sense of alienation for many. A report from 2025 revealed that 37% of young people felt social media diminished their self-esteem, making them self-conscious about trying new forms of exercise. When Pilates becomes entwined with narrow beauty ideals, it risks alienating those who could benefit most from the practice.

The industry faces a pressing need for broader representation. Kelly points out that marketing often overlooks diverse bodies, ages, and races, which reinforces the misconception that Pilates is for a select group. Pestaille advocates for more affordable options, suggesting that council-run gyms invest in Reformer equipment to improve accessibility.

Straw believes that introducing more affordable mat classes could encourage participation. “Once people feel the benefits—better posture, reduced pain, improved strength—they’ll understand Pilates is for everyone,” she states.

The Role of Social Media and the Future of Pilates

The impact of social media cannot be overstated in the current Pilates landscape. While it has undoubtedly contributed to the practice’s popularity, instructors like Kelly argue that the glossy, body-centric portrayal on platforms like Instagram diverges from what Pilates was intended to achieve.

Straw echoes this sentiment, stating, “The body-focused version online misses the point. At its best, Pilates is about longevity and healing, not just aesthetics.” Others take a more balanced view, acknowledging that while social media can skew perceptions, Pilates remains transformative when taught with proper foundations.

Meessmann sees the potential benefits of social media, suggesting that flashy content can attract younger generations to classes that promote movement and balance. This reflects a generational divide in Pilates: should the industry prioritize its traditional roots or embrace aesthetic-driven marketing for broader visibility?

The consensus among experts is that Pilates stands at a crossroads. On one side, its polished image risks alienating potential practitioners, while on the other, its increasing popularity offers a chance to foster inclusivity.

The vision for the future of Pilates includes integration into schools, retirement homes, and community centers. Instructors advocate for varied, affordable mat classes to break down barriers. Promoting diversity among instructors can also change perceptions; when individuals see teachers who resemble them, it can significantly impact their willingness to participate.

Ultimately, the message remains clear: Pilates is not about appearances but about enhancing well-being. As Mills aptly puts it, “It’s a practice that can transform body and mind—if we move away from the filters and back to the foundations.” For many individuals balancing work, family, and financial obligations, this version of Pilates is the most valuable investment of all.